SEO Strategies

There are two goals to your search engine optimisation efforts: The first is to make the search engine understand what your site is about, and the second is to increase the number of links to your website.

Search engine optimisation (SEO) strategies can be divided into three broad categories:

HTML tags: HTML tags are used to give browsers instructions to present the information in the web page to the visitors. As such, they often indicate what's important in the web page. Search engines follow the same logic. This page tells you which HTML tags you should pay most attention to. These strategies will help make the search engines understand what your site is about.

Body Text: These are strategies on how to construct web pages, outside of the HTML tags. These strategies will help you both in making your site search engine friendly, as well as increasing the number of links to your website.