Effective Search Engine Optimization

What is search engine optimization, and why is this such a hot topic among webmasters? Indeed, it is such a hot topic that an entire industry has sprung up around it.

Basically, search engine optimization processes are ways to improve your website's ranking in a search engine when a user searches for information relevant to your site.

Unlike Search Engine Marketing (SEM), where you are buying traffic from the search engines, SEO will result in more traffic for free (unless, of course, you decide to hire a search engine optimization firm). This is the beauty of SEO.

The goal for this site is to provide some practical SEO suggestions. By the time you have gone through this site, you'll have a good understanding of what is involved in an SEO effort, both in terms of the methodology and the different steps needed.

This site has the following sections:

• Strategies: This section lists the strategies for increasing your search engine ranking.

• Processes: A step-by-step SEO process you can follow.

• Tools: Useful tools for anyone working on search engine optimization.

• What Not To Do: There are some techniques that the search engines consider as spam. Do not use these techniques!

• FAQ: Frequently asked questions about search engine optimization.

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Last updated on January 15, 2007